It’s common practice when using a program such as Adobe In-Design/Illustrator etc. to convert all text to outlines. This is especially so when an unusual font has been used in the artwork, which the print shop may not have on their system. Outlining fonts makes all text non-editable, so make sure you have an editable copy […]
Rich Black explained, and when to use it.
Materials used for printing absorb ink at different rates. A standard 120gsm letterhead stock is more absorbant than say a business card board, where the ink tends to ‘sit’ on the surface. Gloss materials, or coated stock also provide a good base for inks to sit and have the added benefit of reflecting light back […]
What Makes A Logo Stand The Test of Time?
Over the history of branding and advertising, certain companies have mastered the design of a truly great logo that incorporates vital aspects of their company as well as the brand name in one refined and eye-catching image. Other designers have opted to use an interesting font and the brand’s colours to represent a business, in […]
Web Design to Print Design – making the transition
Web designers are often approached by their clients to design and source printed stationery which can make commercial sense for both parties. If the client is a new startup business for instance, then employing one designer to create an online presence and carry this forward to the business stationery is certainly the most logical route. […]
Website Design
Ready to create your first website design? If you are confused by all the options available these days and are not sure where to start, then please read on . . . If you’ve just decided to ‘take the plunge’ and are looking to establish your first website then it’s really important you take a […]
QR Code Printing
QR Codes. What Are They? A QR code, (which is short for Quick Response) is a barcode technology developed in Japan, initially to track parts movements by vehicle manufacturers. However, with QR codes numerous possibilities are now available specifically aimed at the mobile phone user. A QR code can be used to display text, or […]
